Resume

Experience

Marketing Specialist, Global Brand & Marketing

Varian, a Siemens Healthineers Company

Palo Alto, CA

Collaborates with product teams and marketing communications COEs to define business goals and key strategic marketing initiatives.
Leads execution of tactical deliverables across multiple business lines and products in support of the defined marketing strategy.
Drives editorial calendar and social media strategy for Varian’s global social media channels.
Works with digital marketing team to develop engagement campaigns and lead nurturing tracks to capture sales leads.
Assists in global tradeshow messaging development to support Varian’s Intelligent Cancer Care story.
Partners with agencies to execute media buying and placement to support strategic business initiatives across multiple product lines.

Marketing Communications Specialist, Global Product Marketing

Roche

Pleasanton, CA

Supported content creation, development, execution, and maintenance of product marketing materials and key, global-facing marketing programs.
Collaborated with international business teams to plan, develop, and produce promotional tools and communication vehicles to support product marketing, as well as brand marketing, corporate marketing, and sales efforts.
Assisted in defining marketing objectives and strategies, and translated strategies into communication tactics, including global content co-creation, project management, planning, scheduling, and budgeting.
Worked with agencies and vendors to deliver quality products and manage costs to a defined budget.

Editorial Intern

Teachers' Curriculum Institute (TCI)

Mountain View, CA

Created original and innovative social studies content for use in middle and high school print and digital textbooks.
Led content development process for numerous online educational tools and customer-facing services.
Drafted customer-specific newsletters and email campaigns to enhance visibility and awareness of TCI programs and services.
Continually revised the corporate website content to increase site SEO and to direct attention to improved or newly created products and programs.
Conceptualized engaging video orientations to enable customers to self-select subscriptions and programs.
Managed and analyzed various social media platforms and posts to quantify and substantiate student engagement and educator satisfaction.

University of Michigan

B.A. English

B.A. Communication & Media

Ann Arbor, MI

GPA: 3.93

Phi Beta Kappa National Honor Society

James B. Angell Scholar (2020)

University Honors (2017, 2018, 2019, 2020)

Relevant Coursework: Communication 102: Media Processes and Effects, Communication 307: Advertising, Communication, and Consumerism, Statistics

Marketing strategy

Project management

Content strategy

Brand strategy

Digital marketing & media buying

Storytelling

Positioning & messaging

Copywriting